![]() ![]() Free Strategic Management Notes for BBA Students Enotes Strategic Management Notes Strategy comes from a Greek word "strategos" which means generalship i.e. Strategic Management is the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives. ![]() The concept of strategy The concept of strategy in business has been borrowed from military science and sports where it implies out- maneuvering. Provided MBA 4th Sem Customer Relationship Management Notes & Books Pdf will help you so much while exam preparation. It is what the firm ultimately like to become. ![]() This threatening change may either be internal or external to the enterprise. Timely evaluations can alert the management to problems and potential problems before the situation becomes critical. ![]()
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